Discover our why

More Than Beauty. This Is Lash Out.

Lash Out was never just about beauty products.

It was built from resilience, family, a love of dance and the belief that sometimes the hardest chapters of our lives can lead us somewhere we never expected.

My name is Ashley, and I founded Lash Out on 30 June 2022 in Paisley, Scotland.

But the story behind the brand started before that — during one of the most difficult periods of my life.

Where It All Began

Just two weeks after undergoing a partial hysterectomy, I was diagnosed with cervical cancer.

Suddenly, life became hospital appointments, treatment, recovery and uncertainty.

Dance had always been a huge part of my life. It was my escape, my therapy and somewhere I felt completely myself. When illness changed so much of my world, I needed something positive to focus on — something that gave me purpose again.

Most importantly, I had my daughter, Cailyn, watching me.

I wanted her to see that strength isn’t about life always going to plan. Sometimes it’s about what you choose to build when it doesn’t.

And from that chapter, Lash Out was born.

From a Small Idea to Something Much Bigger

What started as a small beauty business grew into something I could never have imagined.

Orders were packed around hospital appointments, family life and working full-time. Products were tested, changed and improved. Customers became regulars, regulars became friends, and slowly a genuine Lash Out community began to form.

Tanning became the heart of the brand and something Lash Out became recognised for, particularly within the dance and competition world that means so much to our family.

From our Original Tan to Dance Dark, Instant Tan and our growing beauty collection, every product we introduce has one thing behind it:

Would I genuinely use this, recommend it and be happy putting the Lash Out name on it?

If the answer isn’t yes, it doesn’t belong here.

Why Teal?

If you’ve followed Lash Out for any length of time, you’ll know that teal is more than just our brand colour.

Teal represents cervical cancer awareness and has become a reminder of where this business came from.

Something associated with one of the hardest periods of my life has become part of something positive — something instantly recognisable as Lash Out.

So when you see our teal, it represents far more than packaging or a logo.

It represents strength, resilience and how far we’ve come.

Built Around Real People

Lash Out has never been about telling people they need beauty products to be beautiful.

For me, beauty is about confidence.

It might be a dancer stepping onto the floor feeling incredible in her tan and makeup. It might be someone getting ready for a night out, a wedding or a special occasion. Or it might simply be someone doing something for themselves that makes them feel good.

Our customers range across different ages, backgrounds and stages of life, and that’s exactly how I want Lash Out to remain.

Products should enhance you, not change who you are.

A Family Behind the Brand

Although I founded Lash Out, it has never felt like a journey I’ve taken alone.

My family has grown alongside this business. They’ve lived through the late-night packing, boxes filling the house, competition weekends, launches, ideas that worked, ideas that didn’t, and all the chaos that comes with building a small business.

In 2026, following my marriage, Lash Out entered its next chapter as Lash Out by The O’Donnells.

For me, that name represents exactly what the business has become — something built through my story but carried forward with my family beside me.

And behind that family is an even bigger Lash Out family: our customers, ambassadors, dancers, makeup artists, collaborators and every person who has recommended us to someone else.

Four Years Later…

In June 2026, Lash Out celebrated its fourth birthday.

From one idea in Paisley to products travelling far beyond Scotland, I still don’t take a single order for granted.

There are exciting chapters ahead, but I never want growth to make Lash Out lose what made it special in the first place.

It will always be a small business with a real person behind it.

A business that listens.

A business that evolves.

And a business built on much more than beauty.

Thank You

If you’ve ordered once, ordered fifty times, shared a post, recommended Lash Out to a friend, stopped at one of our stalls, supported one of our ambassadors or simply followed the journey — thank you.

You helped turn one of the hardest chapters of my life into something I am incredibly proud of.

And we’re only getting started.

With love,

Ashley O’Donnell ♡
Founder, Lash Out

Together, we glow stronger. 🩵